Be a Part of Our Journey
Our team partners with pipeline operators nationwide to engage, educate, and empower stakeholders with critical safety information and relationships that increase community safety.
The Smalley Foundation relies on financial support from the pipeline industry to operate. By partnering with us or backing our initiatives, your support is critical to ensure the Foundation’s important work endures for years ahead. Reach out to us to explore opportunities to collaborate.
Having worked closely with emergency responders, high-consequence area schools, and operators throughout the nation for over 20 years, our foundation is dedicated to ongoing innovation, genuine engagement, and the advancement of pipeline safety.
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The Need
After the incident involving Danielle Dawn Smalley in 1996, the National Transportation Safety Board (NTSB) pointed out that the existing pipeline safety regulations lacked clear and specific guidelines regarding the content, distribution, and assessment of public education programs run by pipeline operators.
This lack of defined standards significantly contributed to the failure to identify weaknesses in the operator’s public education efforts before the accident, ultimately endangering the public who were not adequately informed.
The NTSB also noted that they had been increasingly worried about these issues due to previous incidents that had resulted in major harm and loss. The NTSB urged the need for timely standardization and enhancements in hazardous liquids and natural gas pipelines awareness programs, emphasizing that these improvements are crucial for public safety.
Being Part of the Solution
The Smalley Foundation was established for one reason: To advance awareness about pipelines and do whatever it takes to broaden impact and save lives.
We achieve this by collaborating with industry and stakeholders, identifying and addressing challenges, and continuously innovating to elevate and drive public awareness forward for the sake of community safety nationwide.
Today, public awareness programs are guided by standardized and more effective industry practices. A multidisciplinary approach is employed to continuously develop and update these guidelines and regulations, ensuring that improvements keep pace with recognized weaknesses, emerging needs, and the national pipeline infrastructure.
The Smalley Foundation continues to be a unique voice and essential asset in public awareness, helping stakeholders recognize the importance of prioritizing pipeline safety while effectively communicating the crucial information that the industry requires.
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Partner With Us
Let our story help emphasize the importance of the public awareness role within your company.
Discover possibilities that enhance company performance while positioning you at the forefront of industry innovations through outstanding programs that exceed expectations. You may even find yourself exploring groundbreaking initiatives that make a historical impact.
Essential Services
and Programs
- Consulting/Advising (operators, groups or trade associations, industry supporting organizations)
- Writing and managing grants
- Designing, developing, implementing, evaluating, and improving programs
- Promoting and/or managing operator programs
- Providing administrative support services
- Engaging and supporting stakeholders
- Documenting, reporting, and additional services
Discover how our essential programs, such as High Consequence Area (HCA) initiatives, Children’s Campaigns and curriculum, Emergency Responder Liaison and Engagement, and Virtual Pipeline Emergency Response Scenario Exercises can help you achieve your public awareness objectives.
Or contact us to discuss how we can assist in boosting your current efforts by exploring innovative opportunities that leverage advanced technology and tailored outreach strategies.
What Sets Us Apart
Distinct
- We stand out as the sole 501(c)(3) organization of our kind within the industry.
Tailored and Focused
- Our program content is tailored and focused on stakeholders to ensure maximum relevance and appeal.
Firsthand
- The majority of our outreach and development efforts are carried out by our employees rather than outsourced to contractors. This approach enables us to gain direct experiences, insights, and feedback from stakeholders, keeping us aligned with the evolving dynamics of their sectors.
Quality Over Cost-Cutting
- We prioritize quality over cost-cutting measures that could compromise data integrity or outreach success. For instance, we utilize first-class mail to address returned mail effectively and maintain accurate contact lists.
Technology
- Our technology stack has received accolades from regulators, industry professionals, and consultants, who have described it as “superior.”
Expertise
- The specialized expertise within our team gives us a competitive edge in program development and execution. With team members holding master’s degrees in education and administrative community practice, we adopt a distinctive approach to public awareness. This enables us to craft and implement our programs with context that enhances the significance and long-term impact of industry messages.
High-Touch, High-Tech
- We engage in the labor-intensive tasks that enhance data quality and drive results. While we leverage the latest advancements in technology, we also commit to the hands-on efforts necessary to ensure quality, identify gaps, and foster personal engagement. This is why we characterize our programs as both “high-touch and high-tech.”
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